RBA: What was the history of the
Project Y bike?
Andreas Krajewski: Focus
already has a successful line of
e-bikes, and this was simply the
opportunity to think outside of
the box for what an e-bike could
be. The goal was to see what we
could create that would be different
from what other brands are doing.
Pursuing the performance side of
e-bikes is the key for us.
RBA: How does the e-bike mar-
ket fit into the future for Focus?
AK: Pedal bikes are not dead,
but the business is definitely
focused on the e-bike category. In
five years we don’t plan on selling
pedal bikes anymore, just e-bikes.
RBA: No pedal bikes?
AK: Possibly not, but regardless,
we will never give up the heritage
of the company that was founded
by former pro racer Mike Kluge.
I have to say that Haibike was
brave for jumping into the category
so early, but we’ve learned our
lessons, and I think it’s apparent in
company that makes the motor has
a base for warranty and service.
Speaking of the motor, the Focus is
powered by a 250-watt model from a
young German company called Fazua.
Best of all is that it’s modular in nature
and can be removed from the oversized
downtube to render the bike back to a
non-assist ride with a weight savings of
over 6 pounds.
With a claimed weight of 26. 5
pounds, Focus has sought to maintain
the brand’s performance legacy by
specing the bikes as they would a
race-ready pedal bike. Interesting, too,
is that they chose three different
platforms—road, gravel and touring—
as working prototypes.
If there’s one thing certain about the
e-bike market, it will continue to grow.
How the e-road category fits into that
big picture we have yet to know, but for
now, the future looks energized.
Besides the road and touring bikes, Focus
designed an e-bike for gravel use. Perhaps a
new class at Dirty Kanza?
Back in 2014 Road Bike Action
editors colluded with Electric
Bike Action to create a project